In 2005, after a career in advertisement and owning two pizza places, Patrick and Kathy Terry decided it was time to go all-in on burgers. With that, P.Terry's was born. The vision was to re-create the burger joint Patrick remembers as a child: simple, with a focus on quality and great customer service. 15 years later P.Terry's has scaled to 16 locations in and around Austin, TX with plans to expand into Houston and San Antonio within the next year.
Show notes…
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Favorite success quote or mantra:
- “Do the right thing.”
In today's episode with Patrick Terry we will discuss:
- Keep it simple, stupid!
- Staying ahead of the curve
- Employees are just as (if not more) important as customers
- Take-and-bake pizza shops
- Putting emotion aside and working hard
- Marriage through business ownership and opening
- Full commitment is required
- Design
- Advertising
- Branding
- Create a visual scene/scenario in your space
- “Googie” architecture
- Produce delivery and freshness
- Get people to love you to just like you
- No ego and no ass-kissers allowed
- Being firm with enforcing culture
- You must get to know your customers
- Patrick's 3 keys to success
- How and why 15 locations in one city?
- Knowing when to say no
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Knowledge bombs
- Which “it factor” habit, trait, or characteristic you believe most contributes to your success?
- Every day
- What is your biggest weakness?
- Every day
- What's one question you ask or thing you look for during an interview?
- Cultural fit
- What's a current challenge? How are you dealing with it?
- Labor
- Share one code of conduct or behavior you teach your team.
- Must be honest
- What is one uncommon standard of service you teach your staff?
- Take care of the customer
- What's one book we must read to become a better person or restaurant owner?
- Bad Blood by John Carreyou
- GET THIS BOOK FOR FREE AT AUDIBLE.COM
- What's one thing you feel restaurateurs don't know well enough or do often enough?
- Don't look at it for the long run
- Name one service you've hired.
- Will Hornaday of Hornaday Design
- If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?
- Give back
- Employees worked for us over 10 years and considered us a second home
- We did everything we could to see you the highest quality of food at the lowest possible price
Contact info:
Email: pterry@pterrys.com
Instagram: @p_terrys
Facebook: @pterrys
Twitter: @pterrys
Thanks for listening!
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Huge thanks to Patrick Terry for joining me for another awesome episode. Until next time!
Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!
The post 691: Patrick Terry on Taking the Leap into Business Ownership appeared first on Restaurant Unstoppable.