Matt Plapp is an AVID Marketer, CrossFitter, Author, Speaker, Consultant & Business Coach. He's owned his marketing firm since 2008 and since then he has helped hundreds of companies market with a purpose, that purpose is ROI! Since 2016 they've changed their focus to restaurants and today they help restaurants all over the world with their ROI Engine marketing platform. Matt's two books in the restaurant marketing field are, “Don't 86 Your Restaurant Sales” & “Sell More Slices” and his third book comes out next week, titled “Restaurant Marketing That Works.” Today we're here to talk about using marking to build a customer database.
Check out Matt's previous workshop 811: Leveraging Your Marketing To Build A Database Of Customers
Episode 799: WORKSHOP-5 Ways To Turn Instagram Followers Into Orders with Rory Balkin and Rev Ciancio was mentioned!
Episode 820: Business Planning Workshop with Stephani Robson was also mentioned!
Show notes…
Calls to ACTION!!!
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Favorite success quote or mantra:
- “The hardest part about writing your own story is knowing that you're worth the ink.”
Today's sponsor:
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At Popmenu, we know that in today’s world, a great hospitality experience usually begins online. Keeping the conversation with guests going beyond the meal also requires simple, powerful, fun technology capable of expression through all kinds of channels. Our team takes pride in helping restaurants put their best foot forward digitally so they can focus on what they do best. We think PDF menus are super boring, we believe 3rd party platforms have had too much say in how consumers find their next dining experience and we deeply feel that sharing your beautiful menu doesn’t have to be so difficult, time-consuming and expensive. As a listener of the Restaurant Unstoppable, you'll receive $100 off your first month of Popmenu!
BentoBox empowers restaurants to own their presence, profits and relationships. The hospitality platform disrupts third-party services that come between the restaurant and the guest. BentoBox puts the restaurant first and offers tools that drive high-margin revenue directly through the restaurant’s website. BentoBox is trusted and loved by over 5,000 restaurants worldwide including Union Square Hospitality Group, Eleven Madison Park, Gramercy Tavern, Lilia and more.
Contact info:
Email: matt@mattplapp.com
Thanks for listening!
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Huge thanks to Matt Plapp for joining me for another awesome episode. Until next time!
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The post 836: Attract, Build, and Retain Guests workshop with Matt Plapp appeared first on Restaurant Unstoppable.